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MBA in Marketing

MBA in Marketing

 

The MBA in Marketing is a degree program that teaches marketing management and business ideas. A two-year postgraduate degree in marketing called an MBA focuses on the organization, staffing, management, operation, and control of marketing and sales in the workplace.

Candidates who want to study in Marketing must have at least 50% in their degree and an exceptional score in national level tests such as CAT, XAT, and SNAP to be admitted to top management institutes in India. Students can pursue for full-time, part-time, distance, or online. This courses cost between INR 2 lakh and 20 lakh.

Given the wide nature of marketing, the opportunities for an MBA in Marketing in India are always expanding. After completing postgraduation, students can work as sales executives or managers for reputable firms in fields such as FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

Particulars Details
Course Name MBA Sales and Marketing
Course Level Postgraduation
Modes of Study Full-time, Part-time, Online, Distance
Course Duration Two years
Entrance Exams CATMAT, XAT, CMAT, SNAP etc.
Course Fees INR 3 to INR 25 Lakh
Average Salary INR 5 to INR 20 LPA
Job Profiles Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc.
Top Colleges IIM Calcutta, IIM Lucknow, XLRI, NMIMS, Symbiosis Institute of Business Management, etc.

 


MBA in Marketing Syllabus

Before enrolling in a post-graduate program, you should be familiar with the numerous facets of a marketing career. In addition to the core subject, candidates in this degree are taught the following disciplines.

First-year  Syllabus
MBA Marketing subjects in the first semester cover both management foundations and marketing themes. Financial and Human Resource Management are among the disciplines covered in the second semester MBA Marketing curriculum. The first-year syllabus is provided below:

Semester I Semester II
Management Principles and Organizational Behaviour Strategic Management
Business Environment and Law Advance Marketing Management
Quantitative Methods for Management Business Research Methodology
Managerial Economics Operations Research and Management
Accounting for Management Financial Management
Marketing Management Human Resource Management
Marketing Communication Management Control Information System

 


Second-year Syllabus
MBA Marketing 3rd semester studies cover key marketing disciplines. Students can take electives for the MBA Marketing 4th semester subjects. The second-year disciplines are listed below.

Semester III Semester IV
Consumer Behaviour Rural Marketing
Industrial Marketing Brand Management
Marketing Research International Marketing
Logistics and Supply Chain Management Advertising & Sales Promotion
Retail Management Total Quality Management
Service Marketing Customer Relationship Management
Electives Electives
Project Work

 


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 Eligibility

Bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50%, or an equivalent CGPA.

There is a 5% relaxation for all reserved category candidates (SC/STs), hence the passing percentage should be 45%.

Some colleges enable final year students to apply with a no objection certificate from the principal.

Some universities, including IIMs, require merit scores of 60% or above.

 


Pros and Cons of MBA in Marketing [2024]

MBA has various specializations, with two major segments: B2B and B2C. B2C and B2B segments rely heavily on marketing automation. To succeed in either segment, you must have strong technical capabilities. Marketing MBA is a well-known and popular MBA concentration in the current day. This programs include courses in communication, strategy development, analytics, product marketing, social media, consumer behavior, branding, research, economics, global marketing, marketing automation, advertising, segmentation, and more. There may be specific segments in which they specialize. After completing a  MBA, you will be able to specialize and advance your profession. Continue reading as we analyze the benefits and drawbacks of pursuing an MBA in marketing.

Pros of MBA in Marketing

Increased Career Growth and Better Opportunities

An MBA in marketing can prepare you for higher-level executive and managerial positions. It provides a thorough understanding of marketing principles, techniques, and strategies, which will considerably improve your qualifications for higher-level executive and management positions. As a result, it opens opportunities to career advancement and positions you as a valuable asset capable of driving success in your chosen sector.

Enhanced Communication and Leadership Skills

An MBA in marketing helps you improve your communication and leadership skills. Throughout the program, you will participate in group projects, presentations, and case studies that need good communication. The training demands writing and vocal communication skills in order to explain ideas, collaborate with team members, and present compelling arguments. These talents benefit your profession and allow you to contribute to your company’s success.

Improve your marketing knowledge.

Your marketing talents will develop regardless of the area you choose to work in. You will also gain knowledge of business administration and management-specific topics. It will enable you to analyze conditions and make more informed decisions on behalf of the firm.

Be open to multiple job opportunities.

Open to positions such as marketing manager, marketing research analyst, media planner, sales and brand manager, digital marketing manager, and more. To earn a high salary in these roles, you must have pre-sales knowledge, understand and adhere to sales strategies, technical knowledge, business strategy, the ability to conduct marketing analysis, SEO and SEM, communication skills, web development, social media optimization, marketing strategy planning, and so on.

Better Internships.

Earning an MBA might considerably boost your internship opportunities. Many firms enjoy the new insights and current knowledge that MBA students provide. With this advanced degree, you are frequently viewed as a significant asset, making you more appealing to organizations seeking inventive and well-rounded people. This can lead to internships with famous firms, allowing you to develop a solid basis for your marketing career.

 

Cons of MBA in Marketing

If you already work in marketing and have a few years of expertise, you may find the marketing MBA course redundant.

Marketing MBAs, particularly executive MBAs, can be extremely costly and time-consuming.

If you work in a classic B2C organization, an MBA in marketing may not be beneficial.

For entry-level positions, you may not need an MBA in marketing. As a result, many people opt to gain marketing experience before committing time and money to an MBA degree, which could improve their compensation significantly.

If you’re not sure if a marketing MBA is for you, start with a bachelor’s degree, acquire a job and some work experience, and then consider how an MBA can help you advance in your current position.


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