10 Reasons why to choose MBA in Marketing


10 Reasons to do MBA in marketing

What is MBA in Marketing?

MBA in Marketing is generally a 2-year program that prepares you for careers in marketing. Some career options include marketing manager, brand manager, sales manager, and digital marketing manager. Pursuing an MBA in marketing is one way to develop your marketing skills and understand consumer behaviour.


Reasons to choose MBA in Marketing

1.Immense career advancement opportunities:

An MBA in Marketing helps you get a job promotion and prepares you for management and executive positions.This postgraduate program equips you with the required leadership and communication skills so you can grab the top marketing jobs with ease.These are some of the skills required for a senior-level position. Furthermore, with technological augmentation, marketing becomes the heart of any organization, creating an innovative marketing job profile mix.

2. Higher salary package: 

A master’s in marketing can provide a boost to your compensation package. According to a survey, an MBA in Marketing students’ average salary package ranges from 3 to 30 lakhs, depending on the concerned professional’s company, sector, and experience

3. Better learning opportunities:

Whatever you do, there are always a plethora of learning opportunities. In the case of an MBA in Marketing, a student gets to learn about many specialized things such as finance, marketing, human resource, and corporate management. Apart from the core subjects, a diverse range of electives offers vast opportunities to learn and grow.

4.  Boosts Excellent Career Opportunities

Companies recognize why marketing is important. Business success depends on the ability to attract customers. Because marketing is a necessary business function, the demand for practitioners remains steady.

Some careers a graduate of a marketing MBA program include

·         Marketing Manager

·         Advertising and Promotions Manager

·         Market Research Analyst

·         Marketing Communications Director

·         Chief Marketing Officer

5. Marketing is a versatile field

A career in marketing offers unmatched variety.Because every business needs marketing to achieve its goals, marketers can work across any number of industries. These include (and are certainly not limited to):

·         Law

·         Healthcare

·         Technology

·         Real Estate

·         Entertainment

·         Education

·         Food

·         Retail

6.   Expand Your Business Knowledge

Regardless of where marketers choose to work, their prospective employers will require a broad set of skills.Creativity, natural leadership ability, and emotional intelligence are among the top prioritized soft skills.Proficiency in other business functions is also essential. Marketers should understand why marketing is important within an overall organization and identify how their decisions affect other areas.By choosing an MBA in marketing, you’re positioning yourself to cultivate marketing expertise as well as fundamental business knowledge. Redlands’ MBA in Marketing is open to students regardless of their business experience.


7. Scope of Working and Travelling Abroad

While pursuing your studies in International Business, and even after that you will explore multiple opportunities for traveling to all parts of the world both for academic and professional reasons. Additionally, pursuing your MBA in marketing course you will come in touch with collaborators, scopes of internships, and training providing you enough scope of traveling to domestic and international destinations.

8. Enhance your Entrepreneurial skills

As this course equips you with skills and perceptions of international business, it will pave a smooth path for your entrepreneurial dreams as well. However, every international business has a huge customer base, fluctuation in revenues, various product cycles, and a lot more. With an MBA in marketing, you can acquire a critical role in an organization.

 9. Marketers should have  better Communications skills

According to The Occupational Information Network (ONET), 70% of marketing managers believe the ability to work with a group or team is vital in their role. Additionally, 79% have face-to-face discussions at work every day.Effective marketers are strong communicators. They can clearly explain their decisions, justify why marketing is important, and collaborate across departments as well as with external resources

10. Greater Job Satisfaction

Seeing how their efforts contribute to an organization’s operation may be one of the most critical factors in marketing professionals’ job satisfaction. As marketers advance through their careers, they often aspire to greater influence at work — they want to see continued evidence of their contributions. To have an impact on business, the economy and society as a whole, professionals can earn an MBA in marketing to become well-positioned to succeed in leadership positions with greater influence.

Top MBA in marketing colleges in India

  SP Jain Institute of Management and Research (SPJIMR), Mumbai: PGDM

    Institute of Management Technology (IMT), Ghaziabad: PGDM (Marketing)

    Xavier Institute of Social Service, Ranchi: PGDM (Marketing)

    N. L. Dalmia Institute of Management Studies and Research, Mumbai: PGDBM (Marketing)

     NIILM Centre for Management Studies, Delhi/NCR: PGDM (Marketing)

 Jamnalal Bajaj Institute of Management Studies, Mumbai: Masters in MM

    K J Somaiya Institute of Management Studies and Research: Masters in MM

 TOP Recruiters of MBA in marketing

1.       Procter & Gamble

2.     PepsiCo

3.     Unilever

4.     Google

5.     American Express

6.     Coca-Cola

7.     General Mills

8.     Amazon

9.     Apple

10.  Starbucks

11.    Nike

12.  Target